Bob Mora with Milliy TV Chief Editor Iroda Nosirova
Collaboration with Milliy TV in Uzbekistan

Uzbekistan is a rapidly growing and exciting market for American television formats. The country's 40 million-strong population represents a significant audience for local broadcasters, with Milliy TV standing out as one of the top three most popular channels.

In recent years, Uzbekistan has successfully adapted numerous popular TV formats, including "The Voice," "X-Factor," and "America's Got Talent."

Next Field International engaged in discussions with Milliy TV regarding the adaptation of popular American game show formats. The meeting also provided valuable insights into Uzbekistan's TV market and its broader television industry. The company found the discussion with Chief Editor Iroda Nosirova particularly productive, identifying mutually beneficial prospects for future collaboration.
With management of "Zakovat" TV show in national dress
Next Field International also had the opportunity to meet the team and participants of the country's most popular intellectual show, broadcast on Milliy TV. The show, called "Zakovat," currently boasts millions of participants across Uzbekistan.

The show challenges participants with complex questions across various disciplines, fostering critical thinking and general knowledge. Zakovat's widespread appeal lies in its engaging format, competitive nature, and its ability to unite millions of participants across the country, both through its televised broadcasts and increasingly through offline adaptations and community-based events. It plays a notable role in promoting intellectual development and cultural engagement in Uzbekistan.

The leadership of "Zakovat" shared insights into how they successfully transformed the television game into a widespread youth movement and discussed with Bob Mora the prospects of developing television-based games into offline formats. Bob Mora, in turn, presented an overview of the most popular American intellectual shows.

The visit was made possible with the support of the Ministry of Foreign Affairs of Uzbekistan and the Tourism Committee of Uzbekistan.